Canvas at Valley Forge – Upscale living for over-55 renters debuts in King of Prussia
Daily Local News
January 10, 2018
One of the ways a prominent real estate developer is courting over-55 renters into moving to King of Prussia Town Center is by offering amenities galore that will uphold a lifestyle they may have always dreamed about, as they shed the headaches of home ownership.
Besides having Wegmans market and more than a dozen of the most diverse restaurants to ever form an appetizing cluster as their close neighbors, Canvas Valley Forge residents will enjoy such fringe benefits as complimentary rides from transportation service Lyft, at-home veterinary care for pets, King of Prussia Mall shopping perks and even packing-up-and-moving assistance.
It’s all part of King of Prussia-based general contractor and real estate firm The Buzzoto Group’s unique approach to catering to folks in the prime time of their lives, noted Pete Sikora, Development Manager for Canvas Valley Forge.
“Canvas Valley Forge is a first of its kind 55-plus community because it allows residents to maintain the lifestyle they’ve grown accustomed to in their large family homes, while breaking free from the costly and time-consuming responsibilities of home ownership,” Sikora said. “Canvas’ thoughtful amenities and brand partnerships allow residents to ‘right-size’ their homes without feeling like they are compromising their holiday traditions or hobbies. Amenities such as a test kitchen welcome guest chefs and house wine, whiskey and beer tastings; the formal dining room can be reserved for large family gatherings or holiday celebrations; the workshop studio allows residents to continue to pursue their passions, or pick up a new hobby; and guest suites are on site for when additional space is needed, allowing residents an unmatched living experience that promotes a vibrant, flexible lifestyle.”
Designed by architectural firm KTGY, the 232-unit Canvas Valley Forge — “a blank canvas is synonymous with the potential for creativity; the name speaks both to the essence of new beginnings and the intelligent artfulness of our approach,” Sikora said of the name — is a five-story development, complete with a pool, nestled near the heart of King of Prussia Town Center.
According to the website, canvasvalleyforge.com, apartment rentals start at $1,995 for a one-bedroom, one bath.
“There are four traditional models of the apartments: one bedroom; one bedroom plus den; two bedrooms and two bedrooms plus den,” Sikora explained. “However, there are over 30 variations of floor plans that potential tenants can choose from. Some of the differences between floor plans include entertaining style units, powder rooms, full-size laundry rooms, pantries, moveable islands and oversized balconies.”
Painstaking research into the needs and desires of its potential audience led to devising the multitude of Canvas benefits and partnerships, noted Property Manager Sarah McMeekin.
“For example, we have on-site pet walking and pet sitting services through Pet Nanny; customized fitness programs by Transformation Fitness and white glove moving services, moving guidance and customized floor plans through Moving Solutions as some of our partnerships. Canvas has partnered with more than 20 local and national companies to deliver residents an unmatched living experience through customized amenities that are unique to Canvas Valley Forge,” McMeekin allowed. “Additionally, Canvas residents have access to special offers and benefits from favorite local spots including Ethan Allen, Lovesac, Brooks Brothers, Soft Surroundings, Pottery Barn and Bloomingdale’s.”
Offering hairstyling and makeup tips, Ciao Bella Salon and Spa will be a fixture in Canvas’ beauty salon, while 1 Less Chore and New Fancy Cleaners will offer pickup and delivery dry cleaning services, as well as a wash and fold laundry option, seamstress services and shoe and luggage repair.
With many empty nesters choosing to ditch the upkeep of a single family home for apartment living, KTGY took a strategic approach to its design, McMeekin pointed out.
“This includes larger apartments with space for entertaining, name brand fixtures and appliances, plenty of storage with a focus on organized living, with customizable closets, under-cabinet trash cans, pantries and linen closets,” she noted.
The common amenity spaces have been designed to restore what residents may be missing from their single family home in their new apartment, such as “a private dining room for hosting family dinners, a wood working workshop, outdoor grilling areas and lounge areas and other spaces where they can explore new hobbies or hone in on current hobbies and pastimes,” McMeekin said.
In addition to free local rides provided by Lyft, residents can hire King Limo service for special occasions or larger parties at discounted rates.
The cutting edge Canvas philosophy can begin to insinuate itself even before a commitment is ever made: Potential renters are permitted to take an apartment for a two-night “test drive” to see if the fit is right for them.
“Our two-night test drive is an innovative concept, but one that we’ve found is important as potential tenants look to make a lifestyle change and sell their longtime family home,” Sikora noted. “Our test drive allows them to get a feel for what life is like at Canvas Valley Forge and the surrounding King of Prussia Town Center prior to signing a lease.”
Canvas Valley Forge is located at 101 Bryce Lane, King of Prussia.
For more information, visit canvasvalleyforge.com.