Manny Gonzalez – Differentiating Design: Finding the Right Features for Your 3 Unique Buyer Types

2016 NAHB International Builders’ Show

January 21, 2016

Thursday, January 21 | 8:30 – 11:30 AM

Location: South 233
Format: Master Session   Level of Content: Advanced
Appropriate for: Remodelers, Designers, Architects, Engineers & Planners, Single Family – All
Track(s): Design, Land Development & Community Planning
Moderator(s): Angela Harris, TRIO Environments, Denver, CO
Speaker(s): Doug Ahlstrom, Irwin Partner Architects, Costa Mesa, CA | Manny Gonzalez, AIA, LEED, KTGY Group, Los Angeles, CA | Jack McLaurin, CGP, AIA, EYA, Inc., Bethesda, MD | Dan O’Malley, M/I Homes, Naperville, IL | Michael L. Woodley, AIA, Woodley Architectural Group, Inc., Highlands Ranch, CO

What It’s About:

With a diverse buyer pool, it can be a guessing game to figure out what each different client needs and wants from their home. Stop wondering and start designing exactly the unique home your buyer expects with the help of this Master session! Through sketches and examples, you’ll learn practical design and marketing techniques specific to each of the three hot product types: homes for the first-time buyer, the move-up buyer and the 55+ buyer. Find out what floor plan layouts connect with each buyer segment, what unique features to include, what details can be left out and what each of the three clients really needs to make “just a house” feel like their perfect home.

What You’ll Learn:

  • Learn the differences in floor plan layout preferences for each of the three buyer segments, including the balance of informal, formal, open space and privacy.
  • Find out which exterior design styles are trending right now with each of the three buyer segments – contemporary, stylized traditional or somewhere in-between.
  • Discover what features to include in each product type that will make the project unique to your clients’ wants and needs.
  • Find out the latest market research on these demographics including the latest trends and statistics.

Continuing Education: NAHB – 3.00 CE hour(s), NKBA – 0.3 CEU(s), AIA – 3.00 LU hour(s)