Titletown – Green Bay Packers unveils plans for a mixed-use community next to Lambeau Field
Architects Newspaper
October 4, 2018
The second phase of Titletown—the Green Bay Packers’ redevelopment of the 45 acres west of Lambeau Field stadium—has been announced, and the area will soon be transformed into a live-work neighborhood.
The first phase of Titletown, which was handled by the Packers’ development team, Titletown Development, brought a public park, hotel, restaurant, tech hub, and a sports medicine and orthopedics clinic to Green Bay, Wisconsin. Now, phase two will see a 150-unit rental apartment building, 70-to-90 purchasable townhouses in three different styles, and a 130,000-square-foot office building added to Titletown, turning it into a new neighborhood.
The evolution of Titletown into a community shouldn’t surprise sports fans, as teams across the country have been converting the unused land around their stadiums into housing and additional amenities for their fans. Stantec’s Colorado office is raising a mixed-use block next to Denver’s Coors Field, the Chicago Cubs have raised their own office building and hotel next to Wrigley Field, and David Beckham’s Miami soccer park is slated to host a suite of non-soccer programming.
Progress on phase two of Titletown is quickly moving along, with construction of the residences and the four-to-five-story office building expected to begin in spring 2019 and wrap up in the summer of 2020.
The residential units will be built along the Brookwood Drive portion of the site, and Titletown Development said that the industrial material palette of brick, steel, and wood are homages to the history of northeastern Wisconsin. Seattle’s NBBJ has been tapped to design the apartment building, and the international KTGY Architecture + Planning will be responsible for designing the three different townhouse styles.
The final look of the office building, expected to hold up to 400, hasn’t been finalized yet but Wisconsin-based Commercial Horizons, also an investor in the project, will be responsible for the design. From the renderings, it seems that a terraced plaza will also be joining these new developments, creating a stepped, public park for residents, visitors, and passerbys. Sports fans should act fast, as reservations for the residential units will open up later in this football season.
