Tricia Esser – How to Be Successful in Good Times and Bad

PCBC | Re-Think Conference

May 31, 2019

1:15 PM – 2:15 PM

Moscone Center
747 Howard St.
San Francisco, CA 94103

Room: Esplanade Ballroom

Speakers:
Tricia Esser, CEO, KTGY Architecture + Planning
Alan Norris, Chairman & CEO, Brookfield Residential
Bill Shopoff, President & CEO, Shopoff Realty Investments, L.P.
Ali Wolf, Director, Economic Research, Meyers Research (Moderator)

Description:
The days of “if you build it, they will come” are being questioned, but there are fundamental principles of business strategy and leadership that fuel great organizations in all market conditions. This dynamic panel of industry leaders who have weathered past cycles will share their outlook on the current housing landscape, ways of addressing immediate pressing needs, and proactive strategies for adapting to changing times. Find out what these pacesetters are doing to stay nimble in the face of uncertainty, how they’re continually reinventing their companies in good times and bad, and what past downturns have taught them about leadership and life.