Artisan Alley at the Diamond

Conveniently located across the street from Lake Elsinore’s Storm Stadium, Artisan Alley at the Diamond brings a creative, commercial destination that energizes the neighboring area. Capitalizing on the craft brew craze, Artisan Alley offers a variety of craft breweries as well as complementary non-traditional food offerings and retailers. Inspired by the repurposing of old industrial sites, the architectural design echoes the warehouse roots of many craft breweries and art collectives with its varied textures and simple forms. The buildings shelter a communal plaza, reinforcing the concept of a community of artisans and encouraging pedestrians to linger and browse. Outdoor patios wrap around the breweries to further soften the divide between indoor and outdoor space. Warm brick and distressed wood temper corrugated metal and steel accents, offering a neutral background for the wares and artistry of the tenants. Situated on 11 acres, Artisan Alley is comprised of 95,000 square feet of retail and an 80,000-square foot parcel designated for a 130-key hotel.

• Michael Tseng - Associate Principal