Basan’s identity is expressed in its three brand pillars: Dutiful, Humming, Candid. The restaurant’s mission is to pay respect to the people of Detroit with quality food and drink, served with skill and detail. The atmosphere translates Japan’s thrumming after-hours scene to Detroit’s tastes. Every texture, tangible, and art piece is an expression of these values. KTGY’s conversations became not just a name and logo — which, after collaborative sessions with the client, became the playful firebird — but brand guidelines that defined the distinct typeface, staff uniforms, different logos for every use; color, material and patterns that will carry the brand into the future. Customers can hold the menus and matchbooks, they will notice the uniforms and logos, but what creates moments of lasting impact is a roots-deep commitment to the concepts and identity that were defined long before the first yakitori came off the grill.
Located within Eddystone Detroit, a historic Italian Renaissance-style landmark, Basan Detroit came with a distinct architectural style that KTGY’s interior designers were eager to honor. Pulling from the brand pillars and with the intention of creating a high-end atmosphere for an Izakaya restaurant that melds with the overall heritage of the building the interior designers leaned on juxtaposition. The contemporary and edgy concept is layered with textures and color schemes that match Eddystone Detroit’s interiors in turn establishing a cohesive ambiance. Leaning into the juxtaposition, the space creates distinct dining experiences. A comfortable lounge allows for a quick cocktail and small plate, while the kitchen counter offers guests the opportunity to enjoy a multicourse chef’s tasting menu while taking in the sights and smells from the Robatayaki grill. Custom-made by local artists, pottery and painted art installations decorate open shelving and a statement screen design accents both the bar and restaurant. To up the drama of this stunning focal piece, the design team consulted lighting experts to create dramatic shadows and ambiance around these screens. With its eclectic charm and bold styles, Basan at Eddystone Detroit truly delights guests from a plethora of backgrounds and leaves a lasting impression.
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