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City leaders, developers breaking ground on Madison Yards project

City leaders, developers breaking ground on Madison Yards project

WMTV | NBC15

September 8, 2021

MADISON, Wis. (WMTV) – Madison leaders will join the celebration Wednesday of a new development on the city’s west side.

Deputy Mayor Christie Baumel and Alder Arvina Martin are set to be on hand as developers break ground on Phase 1 for the new Madison Yards project, at the corner of University Ave. and N. Segoe Rd.

Mayor Satya Rhodes-Conway said the 273 luxury apartments will bring “much-needed housing to an area once dominated by parking lots,” adding that the homes will be within walking distance of retail and entertainment as well as a future bus route.

Developers and city leaders celebrate the groundbreaking at Madison Yards, on Sept. 9, 2021.
Developers and city leaders celebrate the groundbreaking at Madison Yards, on Sept. 9, 2021.(WMTV-TV/Curt Lenz)

This first part of the project will be anchored by a new Whole Foods location, which puts it several blocks west of the current one on University Ave. In addition to the housing, the complex will also feature over 150,000 sq. feet of office and retail space.

When completed, the developers, Smith Gilbane, say the 21-acre site will have over 500 residential units with its own green space, while the amount of space for businesses will blossom to 750,000 sq. feet.