Gina Deary & Stefanie Hajer – Manifesting a Brand into an Experience: A Conversation with the Collaborators and Creators
BDNY
November 13, 2023
1:30 PM – 2:30 PM ET
Javits Center
429 11th Ave.
New York, NY 10001
Location: Down the Rabbit Hole #2935
Speakers:
Gina Deary, Principal, KTGY Simeone Deary Design Group
Stefanie Hajer, Creative Brand Director, Interiors, KTGY Simeone Deary Design Group
Carolyn Hosna, Vice President of Marketing, White Lodging
Jen Talbot, Principal and Creative Director, Jen Talbot Design
The creation of a great brand starts with dedicated research and deliberate strategy exercises that ultimately generate a brand position and identity. However, that doesn’t mean the brand will become the definition and emblem of a human experience. In a candid conversation with brand creators, ambassadors, and designers, we will discuss the process that differentiates one brand from another, and the curation of elements, expressions, and attitudes that give a branded experience a soul.
