Green Bay Packers Moving On Game Plan For Titletown Phase 2


January 30, 2019

KTGY Architecture + Planning-designed townhouses are part of Phase 2 at Titletown, the Green Bay Packers’ ambitious mixed-use real estate development in Ashwaubenon, Wisc., near the team’s iconic Lambeau Field. KTGY ARCHITECTURE + PLANNING

The National Football League’s Green Bay Packers have long been known for moving swiftly downfield during games against its rivals in the NFC’s Central Division.

Now, the team’s real estate development arm is moving as well, in this case with a game plan for Phase 2 of its ambitious mixed-used real estate development in Ashwaubenon, Wisconsin, directly west of the team’s legendary Lambeau Field.

Phase 1 saw the creation of Titletown. That involved redeveloping an approximately 45-acre parcel of land to optimize its distinctive setting steps from Lambeau. The goal: to lure visitors, incentivize regional economic growth, provide amenities to residents and, above all, to highlight the appeal of the Greater Green Bay metropolitan area as a prime destination in which to live, work, play and vacation on a year-round basis.

An immersion in Titletown currently would include a trip to the farm-to-table-cuisine-focused Hinterland Brewery, taking in the hydrotherapy sessions and amenities at the four-diamond Lodge Kohler hotel, or savoring the free skating rink and tubing hill.

Phase 2 will bring the addition of approximately 220 residences, as well as a four- to five-story-office building, adding the “live” and the “work” to Titletown’s four-part appeal.

“Titletown thus far has exceeded our expectations, and we’re excited to add the residential component and office building to the development, and to the region,” says Packers president and CEO Mark Murphy. “We’re looking forward to continuing to create a special place for residents, community members and visitors, and this next step in the development will elevate Titletown to a place many will call home.”


Housing diversity

Titletown’s residences will include up to 150 apartment homes, ranging from studios to three-bedroom units. The remaining approximately 70 residences are expected to be a blend of three distinct for-sale townhome styles. The city’s legacy as an industrial force (think packers, lower-case) and its geographic setting will be reflected in the use of brick, steel and wood building materials, as well as a natural color palette.

The residences are being developed by Titletown Development in conjunction with GK Titletown Developers, LLC, a joint venture involving Glimcher Capital Group and Kaufman Development. The apartment units are being developed by NBBJ, with world-famous Humphreys & Partners Architects serving as architect of record. The townhomes are being designed by international firm KTGY Architecture + Planning.

The office building will feature approximately 130,000 square feet of Class A, premium office space and the capacity for up to 400 workers.

Green Bay and Appleton, Wisconsin-based Commercial Horizons will serve as an investor in the development, and will also design the office building. The architect is De Pere, Wisconsin-based Performa.

An additional 100,000 square feet within the development acreage is being considered for retail, restaurant and entertainment concepts.


Schedule set

Construction is slated to begin this spring for both residences and the office building.

Plans are for the office building and first residences to be completed by summer 2020. Reservations for those interested in Titletown’s residences kicked off in football season.

“Titletown’s first phase has generated a tremendous amount of enthusiasm, both for our programming and our tenants,” says Green Bay Packers chief operating officer and general counsel Ed Policy.

“Now we are going to increase the density by attracting more people with high-quality residences and premium office space, with a variety of opportunities for everyone to enjoy in a shared, vibrant community.”

Adds Kaufman founder and CEO Brett Kaufman, “Being a part of the evolution of such an iconic and meaningful place has undoubtedly been a career highlight.

“The passion of the people of Green Bay and the Packers organization as a whole is inspiring. We’re grateful for the opportunity to create beautiful homes within a community that harnesses this type of spirit and character.”