Heritage Square – Signal Hill Petroleum Hopes To Create New City Center With Mixed-Use Development

Long Beach Business Journal

May 8, 2017

A vacant eight-acre parcel of land next to the closed-down Fresh & Easy at the corner of Cherry Avenue and Crescent Heights Street may be transformed in coming years into a mixed-use development with luxury apartments, retail and community space.

Signal Hill Petroleum (SHP), which owns the Fresh & Easy property and adjacent land, has entered into an exclusive negotiating agreement with the City of Signal Hill to purchase parcels surrounding the property. Assuming a deal is signed within the coming months, Signal Hill Petroleum will begin fleshing out its conceptual plans for the site into reality.