Jessica Musick – Calm, Cool and Connected: High Tech Common Areas that Rock

National Multifamily Housing Council

November 18, 2015

Calm, Cool and Connected: Selling the High-Tech Lifestyle from Prospect to Renewal
In a competitive market, high-tech amenities and building systems outside the unit can be a significant differentiator from the community down the street. From first contact to final move-out, some companies are creating high-tech experiences that deliver an appealing and convenient lifestyle that’s calm, cool and connected. From hospitality inspired apps, to lobbies with Twitter displays and transit boards, to touch-screen resident portals and package notification systems, a growing array of technologies are helping sell a lifestyle. Hear from marketing pros who will share their insights into what investments have paid off and the lessons they’ve learned along the way. Plus, you’ll walk away with ideas for short-term, easy wins and inspiration for long-term upgrades to your common areas.

Moderator: Jessica Musick, Associate Principal, KTGY Group Inc.
Speakers: Melanie Flaherty, Vice President, Marketing, Carmel Partners, Inc.,
Khushbu Sikaria, Director of Property Brand Development, The Bozzuto Group