Jonathan Boriack – Kitchens Tailored to Your Target Buyer

2019 International Builders' Show

February 20, 2019

Wednesday, February 20 | 12:00 – 1:00 PM

Location: South 227

Format: Building Knowledge Session

Who Should Attend:
Single Family – All, Remodelers, Designers, Architects, Engineers and Planners

Design & Community Planning

Jonathan Boriack, AIA, LEED AP, KTGY Architecture + Planning, Oakland, California
Maryjo Camp, CKD, CBD, CID, CAPS, CGP, DesignCamp, RLLP, Denver, North Carolina 
Mary Jo Peterson, MS, CMKBD, CAPS, CLIPP, Mary Jo Peterson Inc, Brookfield, Connecticut

What It’s About:
We all know that kitchens sell homes; this session will provide the insights to make sure that your kitchens are on target for today’s buyer. Listen in as two leading designers and a renowned architect explore the cultural and lifestyle trends of our major target buyers—from Millennials to Baby Boomers—and detail the trending design concepts and products that respond to these lifestyles. At the end of this session, walk away with the tools to up your kitchen design “game” and create personalized kitchens that speak to your target buyers.

What You’ll Learn:
– Explore societal and lifestyle trends to understand how they are affecting kitchen design today.
– Identify design concepts and products that speak to these over-arching trends.
– Apply this product and design knowledge to create personalized kitchens that sell homes.
– Discuss design options that help promote healthier kitchens.