KTGY aids South Bay Pavilion expansion

Chain Store Age

June 8, 2016

The SouthBay Pavilion Center in Carson, California, is getting a little bigger.

KTGY Architecture + Planning has unveiled the design for Vintage Real Estate’s retailer expansion at SouthBay Pavilion, a 1.2 million-sq.-ft. enclosed shopping center.  KTGY adapted Forever 21’s F21 RED brand for the new SouthBay Pavilion store, which includes large floor-to-ceiling display window boxes, textured wall treatments and red metal panels.


F21 RED is a new concept store for Forever 21 which launched its first location in 2014. The concept is intended to create an easy shopping experience for the entire family with an assortment of fashion staples from each of Forever 21’s lines, including: Forever 21, Forever 21 Men, Forever 21 Plus, and Forever 21 Kids.


“The opportunity to introduce Forever 21’s F21 RED concept store to SouthBay Pavilion inspired a modern and contemporary look for the entire renovation,” said Simon Perkowitz, principal of KTGY’s Retail Studio. “The names Forever 21 and F21 RED are both part of the design. Large contemporary letters and clean lines add to the visibility of the store, both from the curb and inside the enclosed retail center. The exterior entry design incorporates stone veneers, metal louvers and wood siding, resulting in a fresh and enduring feeling that resonates with this Southern California destination.”


The redesigned space also features textured walls, uplighting and clean, open storefronts with areas for branded signs. The expansion also includes food concepts: Wing Stop, Jamba Juice, Chile Verde Mexican Food and health retailer Vitamin World.


“We worked with KTGY to provide brand adaptation services for our new retailers,” said Jerry Garner, senior VP of development for Vintage Real Estate. “We found that KTGY’s experience with retailers and large shopping centers made the process time-efficient and resulted in very high-quality branding.”

KTGY also worked with Vintage Real Estate to redesign the mall’s overall lease plan to make way for the new 17,000-sq.-ft. F21 RED, new retail and food tenants, as well as new flooring, public restrooms and other upgrades to the property.  The anticipated completion date for the redevelopment is early 2017.