Manny Gonzalez – The Anatomy of Successfully Planning Your First 55+ New Home Community
2017 IBS NAHB International Builders' Show®
January 10, 2017
Tuesday, January 10 | 9:30 – 10:30 AM
Format: Building Knowledge Session Level of Content: Advanced
Who Should Attend: Single Family – Production, 55+ Housing Builders & Developers, Sales & Marketing Professionals
Track: 55+ Housing
Speaker(s): Manny Gonzalez, FAIA, KTGY Architecture + Planning, Los Angeles, California | John Schleimer, MIRM, CAASH, Market Perspectives, Roseville, California | Roger Glover, Cornerstone Homes, Richmond, Virginia
What It’s About:
In their effort to fend off larger national and regional builders in the more conventional single family market, many builders overlook a market segment that could represent increased sales, market share and profitability—55+ buyers. This case study will outline the process used by one such entrepreneurial builder in planning a 55+ new home community, including market and consumer research; the design workshop formula used to develop products and plans; and details about the focus group process used to confirm the market-acceptance of the development. The panel will also share the recommended steps and a checklist to help compete with national builders. This is a can’t-miss for those considering entering the 55+ market for the first time.
What You’ll Learn:
Learn the process and steps in planning a successful 55+ new home community. Understand how consumer research and focus groups can help confirm the market-acceptance potential of a proposed 55+ development. Discover how offering a design workshop can reduce product development costs.
Continuing Education: NAHB – 1.00 CE hour(s), NKBA – 0.1 CEU(s), AIA – 1.00 LU/HSW hour(s)
How to Attend:
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.
AIA CES Credit Eligible:
NAHB is a Registered Provider with the American Institute of Architects Continuing Education Systems. Credit earned on completion of this course will be reported to CES Records for AIA members by the Provider. Certificates of Completion are available upon request.