Manny Gonzalez – Community Visioning to Maximize Value

2016 PCBC

June 23, 2016

Thursday, June 23rd
2:15 PM-4:00 PM

Community Visioning to Maximize Value

Land costs are on the rise again, and there’s more competition for available sites as housing demand continues to improve—making it more critical than ever to create a true vision of community that maximizes the value and yield of that land. In this in-depth case study, the visionary developers and designers behind Playa Vista, The Village and Communications Hill will share their insights into how they created communities that delivered incomparable value and cutting-edge product.

This interactive panel, with opportunities for Q&A throughout, includes a three-part presentation: 1) “Doing the Deal,” covering land costs, location, entitlements and other barriers to entry. 2) “The Visioning Process,” discussing how the creative team dreams up a concept for community that will set them apart from the competition and generate maximum value for the land in terms of product, density, amenities and lifestyle. 3) “Delivering the Vision,” which will discuss not only the challenges and successes in entitling and constructing the community vision, but also the lessons learned during this and similar processes.

Manny Gonzalez, FAIA, LEED AP, Principal, KTGY Architecture + Planning
Randy Johnson, Executive VP, Brookfield Residential
Julie Brinkerhoff-Jacobs, President and CFO, Lifescapes International
Bill Witte, Chairman and CEO, Related California