Manny Gonzalez – How One Home Speaks to Today’s Buyer


November 14, 2016

Many who toured the Greenbuild KB Home ProjeKt would purchase a similar home
By Jennifer Castenson

The Greenbuild KB Home ProjeKt attracted more than a thousand visitors during the two-day exhibition in Los Angeles in early October. Many of the visitors said they were willing and ready to purchase the forward-looking home because of its sustainability, comfort, and technology.

Dan Bridleman, senior vice president sustainability, technology, and strategic sourcing at KB Home, explains in this video the discoveries of the Greenbuild KB Home ProjeKt. This project “defines for us that these aren’t just things you do in a laboratory or an experiment, but they’re things that we need to implement,” he says.

The project makes him and the rest of the folks at KB Home excited about the future. The home—created through few months of intense collaboration with KTGY as the architect, Virginia Tech’s College of Architecture and Urban Studies, and many suppliers—was a testament to what consumers are truly interested in. Visitors were awe-struck by the alternative power source, hydrogen batteries, and bathroom mirror with facial recognition that can give you your respiratory rate and can tell you your weight. Visitors also experimented with and appreciated the functionality of the movable wall.

Bridleman was approached by numerous visitors who asked where they could purchase these high-tech features. So now, with that confidence blowing wind at their back, KB Home is ripe with great ideas that aren’t that far out of reach. The team learned all their best practices after incorporating them into this project.

This unique home and look into the future took only four days to build on the show floor and could be a testament to how KB Home will create construction efficiencies going forward. Bridleman points out that KB Home buyers are going to benefit from their big thinking. This home and the ideas that went into it set the path for what is coming in 2020 and beyond.

What is Bridleman most excited about? That sustainability can be integrated into everyday thinking, and in an attainable way. “We can bring this to everyone,” he says.