Manny Gonzalez – The New Hip-sters


November 16, 2016

NMHC Optech Conference & Expo
November 14-16, 2016

Hilton Anatole, Dallas TX

Wednesday, November 16

1:45 – 3:00 PM

General Session: The New Hip-sters: Planning Now for an Older Demographic NMHC research shows that aging boomers will represent a larger share of growth in the apartment market as millennials begin to marry, have children and buy homes. Demographic studies and historical patterns point to the 55+ cohort downsizing and choosing a more convenient lifestyle. After catering to millennials for some time, are we capable of giving these new renters what they need? How do their needs differ from the millennials? This session will explore how to appeal to a cohort that could become more important than the much-prized millennials.

Moderator: Helen Foster, Principal, Foster Strategy, LLC
Manny Gonzalez, Managing Principal, KTGY Architecture + Planning
Tim Hermeling, Executive Vice President, Marketing, Cortland Partners
Cristina Sullivan, Chief Operating Officer, Gables Residential