Manny Gonzalez – Three on Three: Design Leaders Dissect Market Leaders

2016 PCBC

June 23, 2016

11:00 AM-12:00 PM

Three on Three: Design Leaders Dissect Market Leaders

In this deep dive into the architecture of market leading homes and communities, three of the industry’s most respected professionals will analyze the specifics of community and neighborhood planning, elevation design and floor plan innovation. Drawing on the Gold Nugget finalists, each panel member will lead the conversation on a specific design category to help attendees learn how to combine all the elements of design in a winning package. In not talking about their own work, these panelists will focus entirely on the elements of community planning and home design that attendees need to know to create their own winning communities.

Moderator: Jeffrey LaFetra, AIA, President, Bassenian Lagoni
As President of Bassenian Lagoni, Jeffrey LaFetra is in charge of all aspects of day-today operations. A licensed Architect with more than 30 years of design and management experience, Jeff joined Bassenian Lagoni in 1995. Over the last 20 years, Jeff has also focused his management attention on the Firm’s International practice, with a particular emphasis in China. These efforts have enabled the firm to build successful Client relationships and an internationally recognized brand for design excellence and Client service. His multi-disciplined, global background enables Jeff to readily access business and client needs in the domestic and international markets. A thoughtful and decisive leader, Jeff works with a talented team of senior managers to ensure that Bassenian Lagoni is positioned to meet all client needs.

David M. Kosco, AIA, Senior Principal, Bassenian Lagoni
As Director of Design, Dave leads the firm’s architectural efforts. Day to day his keen eye and refined sense of space lead to innovative new housing solutions for clients across the country. With more than 30 years of experience in the residential arena, Dave combines a wealth of knowledge with excitement and energy to craft highly marketable, livable architecture. As relationship manager with a number of our builder-developer clients, Dave proves an astute listener and interpreter of their needs.

In addition, Dave manages leads the practice’s charrette process –a week-long design session that provides clients with creative input and expedited completion of new plans and elevations.

As Senior Principal, Dave leads the effort to develop the talents in the design department. He mentors junior staff members and provides design input on nearly every domestic project. His passion for housing enthuses staff and clients alike. His expertise extends to the industry as a whole as well; Dave is an active member of the American Institute of Architects.

A licensed architect, Dave has been with Bassenian Lagoni since 1986. He received his degree in architecture from Kent State University. He is licensed in California, Arizona, Nevada and Massachusetts.

Manny Gonzalez, FAIA, LEED AP, Principal, KTGY Architecture + Planning
Manny Gonzalez is the managing principal for KTGY’s Los Angeles office. He is responsible for the design, land planning and production of residential and mixed-use developments throughout the U.S., including active adult and affordable multi-family communities as well as mixed-use residential, office and/or hotel/hospitality with retail. In 2016 Mr. Gonzalez was elected to the College of Fellows of the American Institute of Architects. Election to Fellowship recognizes not only his achievements as an individual architect but also his significant contributions to architecture and society on a national level. Mr. Gonzalez was also recognized in 2015 by Builder magazine for his legacy of delivering remarkable residential design with his induction into the prestigious Wm. S. Marvin Hall of Fame for Design Excellence.

During his more than 25 years of practice in residential development, Mr. Gonzalez has won numerous awards for his innovative designs including Gold Nugget, Best in American Living, NAHB Best of 55+ Housing and Pillars of Industry. Mr. Gonzalez also and received the LEED for Homes Multifamily Project of the Year Award for the Platinum certified community Primera Terra in Playa Vista, CA. Another LEED Platinum community designed by Mr. Gonzalez, Skylar at Playa Vista, recently won eight awards at the International Builders’ Show including a Special Innovation Award for its unique vertical triplex design. This is Mr. Gonzalez’s third Innovation Award. Mr. Gonzalez has been featured in Builder & Developer’s list of “Who’s Who in Home Building” for many years and Green Home Builder magazine awarded him 2012 “Architect of the Year” for his forward-thinking NetZero ABC Green Home design and his outstanding contributions to the home building industry. He was also recognized as NAHB’s inaugural “55+ Associate of the Year” at the 2016 International Builders’ Show.

Mr. Gonzalez has written and contributed to scores of articles on residential design and is the Editorial Advisory Board (EAB) chair for 55+ Housing online magazine and an EAB member for 50+ Builder magazine. Mr. Gonzalez has presented his observations and case studies to audiences at local, regional and national conferences as well as the 1st International Housing Conference of the Americas in Mexico City and was recently invited to speak at the International Symposium of Design of Senior Living in Qingdao, China. An eighth generation native of Los Angeles, Mr. Gonzalez loves to ski, golf and fly-fish when not working on new designs.

Mark Scheurer, AIA, President, Mark Scheurer Architect
Over the last 20 years, Mark Scheurer, AIA, founding principal of Mark Scheurer Architect, Inc. has built one of the most sought-after architectural firms in the nation. With a focus on residential and community design, Mark and his team have completed hundreds of distinguished projects throughout the Western states, in addition to designs in Hawaii, Florida, China, New Zealand, and Mexico.

A USC graduate, an active member of the American Institute of Architects, the Building Industry Association and the Urban Land Institute as well as a frequent speaker at industry events, Mark has steadily proven himself as a visionary leader.

Responsible for overseeing a myriad of projects at the firm’s Newport Beach office, Mark strives to remain on the cutting-edge of design by seeking creative solutions in architecture. Through a series of landmark projects, Mark has changed the face of residential architecture, challenging and redefining the standards for design and innovation. His award winning project types include residential communities, custom homes, golf course development, resorts and assisted living facilities.

Mark Scheurer Architect consistently receive distinguished awards such as numerous Builders’ Choice awards, Project of the Year and Home of the Year honors from the Gold Nuggets, Major Achievement in Marketing Excellence (MAME), The Nationals as well as ELAN awards.

Today, Mark is actively leading his firm to work on the highest quality projects in the most prestigious locations around the world. Branching out to include boutique hotels, resort work, golf clubhouses, and high-rise residential, Mark’s goal is to bring his quality and innovative approach to these project types as well.

Scheurer is NCARB certified and is currently licensed in California, Arizona, Nevada, Hawaii, Utah, New Mexico and Florida.