Marissa Kasdan – Data Drives Latest Architectural Designs

September 18, 2019

“Increased access to user data analytics allows designers to assess changes in behavior and adjust spatial design accordingly.”

TYSONS, VA—Data-driven designs, inclusive designs, and unique combinations of mixed-use are driving future architectural trends.

“Curiosity and the exchange of ideas drives our design thinking forward,” says Marissa Kasdan, director of KTGY’s R+D Studio. “We work closely with studio leaders throughout the firm to gather information on market trends. Those trends inform the concepts we develop to address future needs in residential and mixed-use developments.”

Some of the trends, such as modular residential development and co-living solutions, are already taking a hold in the market.

“Increased access to user data analytics allows designers to assess changes in behavior and adjust spatial design accordingly,”explains Kasdan.

Inclusive design considers accommodations for a variety of unique sensitivities, such as light and sound, which allows a wider range of users to enjoyably experience spaces, Kasdan tells

“In a time when information is increasingly obtainable and comprehensive, we anticipate these types of considerations will become integral to future design solutions,” says Kasdan.

Kasdan and her team are currently developing two R+D concepts that will soon be ready to share with their clients and prospects. They are studying how the benefits of co-living communities can serve the unique needs of seniors in an assisted living application and they are also developing a mixed-use tower that takes an extreme perspective on the concept of combining uses vertically, incorporating all the different zoning areas typically found within an entire city.

“This concept looks further into the future than most of our previously developed concepts to consider the inevitable need to grow cities vertically; incorporating living, working, educational, cultural, civic, service, and entertainment elements, while integrating enhanced sustainable features,” explains Kasdan.

“As we see new opportunities for future trends, we adapt our plans to respond to the changing needs. This flexibility allows our concepts to reach more thought-provoking, as well as more relevant, design solutions,” concludes Kasdan.