Design Firms KTGY, Simeone Deary Design Group Unite to Shape Future Of Architectural Design Through Experiential Environments

March 22, 2021

With a bold vision to reshape how people experience spaces, residential design firm joins forces with interior design group, creating fully integrated architecture, branding, interiors and planning practice

Orange County, Calif. – March 22, 2021 – Envisioning a future where residential and hospitality design inform one another, award-winning residential architecture firm KTGY Architecture + Planning (KTGY) today announced that it has acquired hospitality-focused interior design and branding firm Simeone Deary Design Group, creating a fully integrated architecture, branding, interiors and planning practice. Together, the firms have set their sights on a bold vision to reshape how people experience space. By integrating interior design and branding capabilities with planning and architectural design, projects can be approached holistically from the outside in and inside out, thus presenting the opportunity to create unique experiential environments that reflect the ever-changing ways in which people desire to use and experience space.

“The future of residential interiors is hospitality driven, a merging of design and desire where space is the highest expression of form, function and experience,” said Tricia Esser, CEO, KTGY. “With a shared commitment to move the architectural and design industry forward, KTGY and the powerful storytellers at Simeone Deary Design Group will be uniquely positioned to deliver experiential-driven environments for a diverse range of clients.”

“By designing at the intersection of architecture, branding, interiors and planning, we will spark new opportunities for collaboration that will result in richer experiences and greater success for our clients,” Lisa Simeone, co-founder, Simeone Deary Design Group, continued. “We envision a future where residential and hospitality design inform one another and authenticity is shaped through experience.”

Co-founder Gina Deary added, “There is a strong alignment between KTGY and Simeone Deary Design Group’s cultures and values. Both firms are extremely client-centric, care deeply for their people, are dedicated to EDI and sustainability, and are united in a culture of innovation, always seeking to move the architectural and design industry forward.”

Headquartered in Chicago, Simeone Deary Design Group was co-founded by Lisa Simeone and Gina Deary in 2002. The firm has earned an industry reputation as one of the nation’s leading hospitality design firms, comprised of a team of 35 powerful storytellers with unique backgrounds in design who deliver creative interior concepts that are informed by the character of the brand and the history and culture of a site. With a portfolio of more than 100 projects spanning new construction, adaptive reuse, renovation, and conversion across the U.S. and internationally, Simeone Deary Design Group’s unique approach to interiors stems from shaping authenticity through experiential design and results in curated spaces that articulate brand expressions.

Started in 1991, KTGY has grown to become one of the nation’s largest residential architecture firms by revenue. It ranks No. 35 in the “2020 Architectural Record Top 300 Architectural Firms.” Working with the largest and most prominent residential, retail and mixed-use developers and single-family home builders in the country – including the nation’s top 10 U.S. home builders and apartment developers – KTGY’s impact on how people live, and experience space has been pronounced. Recipients of hundreds of design and innovation awards, KTGY has established itself as a premier planning and architecture firm capable of consistently designing and delivering innovative, award-winning projects across a variety of scales, typologies, and geographies. Its award-winning R+D Studio has pioneered unique design concepts that have made their way from the drawing board to the built environment.

About KTGY Architecture + Planning
Celebrating 30 years of design excellence, KTGY Architecture + Planning is a leading architecture and design firm focused on residential, retail, and mixed-use developments and neighborhood revitalization. KTGY seamlessly delivers innovation, artistry, and attention to detail across multiple design studios, ensuring that clients and communities get the best the firm has to offer no matter the building type or location. KTGY’s architects and planners combine big picture opportunities, leading-edge sustainable practices, and impeccable design standards to create memorable destinations of enduring value. KTGY serves clients worldwide from offices located in Chicago, Denver, Irvine, Los Angeles, Oakland, and Tysons. See

About Simeone Deary Design Group
Simeone Deary Design Group, established in 2002 by Lisa Simeone and Gina Deary, is an award-winning interior design firm with a passion for creating boundary-pushing designs that evoke emotion, forge connections and are as experiential as they are functional. Chicago-based but globally focused, Simeone Deary Design Group combines worldwide perspectives with its Midwestern values to bring to life spaces and experiences brimming with both possibility and purpose. From conceptual design and interior architecture to graphics and branding, Simeone Deary Design Group approaches each project through a lens of possibility and purpose, creating transformative and highly personalized journeys that shape the guest experience. For more information visit