KTGY-designed Artisan Alley to Capitalize on Craft Brew Craze Adjacent Stadium in Lake
August 15, 2016
Civic Partners plans include 95,000 SF of Retail, Restaurants and Craft Breweries
IRVINE, CALIF. – International award-winning KTGY Architecture + Planning announced today that it has been selected by Orange County-based Civic Partners as the designer of Artisan Alley at The Diamond, a unique retail development located in western Riverside County in the City of Lake Elsinore, Calif. Conveniently located across the street from the Lake Elsinore Diamond Stadium, the proposed retail development will bring a creative, commercial destination, which is sure to energize the neighboring area. Capitalizing on the craft brew craze, Artisan Alley will offer a variety of craft breweries as well as complementary non-traditional food offerings and retailers. Plans call for 95,000 square feet of retail/restaurant space and a 130-room hotel on 11 acres at the northeast corner of Diamond Drive and Malaga Road.
“Inspired by the repurposing of old industrial sites, the architectural design will echo the warehouse roots of many craft breweries and art collectives with its varied textures and simple forms,” said Simon Perkowitz, AIA, PE, principal of KTGY’s Retail Studio in Irvine, Calif.
“The buildings shelter a communal plaza, reinforcing the concept of a community of artisans and encouraging pedestrians to linger and browse,” said Perkowitz. “Outdoor patios wrap around the breweries to further soften the divide between inside and outside. Warm brick and distressed wood temper corrugated metal and steel accents, offering a neutral background for the wares and artistry of the tenants.”
Perkowitz adds, “We want to create an immersive experience for those that come to Artisan Alley and that first starts with creating a sense of place. Artisan Alley will offer experiential retail, restaurants and craft breweries with outdoor seating, places to gather and relax, plenty of shade, awnings, meandering walkways, landscaping and lighting elements, which all contribute to the ambiance and an enriched customer experience. We want this to be a multi-sensory experience with social interactions that are incredible. We feel that Artisan Alley will be what is next in retail.”
Lake Elsinore is one of California’s fastest growing cities and with a natural freshwater lake about 3,000 acres in size, the city offers an abundance of recreational activities drawing nearly a half million visitors to the city each year, says Jeff Pomeroy, PE, vice president development with Civic Partners. “We think that this project fulfills a tremendous need in this community, both for residents and visitors. We are very excited about this project and look forward to beginning development on Artisan Alley’s first phase,” added Pomeroy.
According to Pomeroy, the project could reach the Planning Commission and City Council in October. Artisan Alley would be built in two phases, the first phase being the construction of a 7,000-square-foot restaurant building, 21,500 square feet of brewery space, 11,200 square feet for retail, and a 6,700-square-foot pad building for restaurant and/or shop space. With the necessary approvals and tenant commitments, the first phase could commence in early 2017 with completion by year end.
Rene Brochier of Colliers International and Philip Riedy of Riedy Commercial Real Estate are handling the leasing and pad site sales.
About Lake Elsinore
The City of Lake Elsinore is home to more than 61,000 residents and is ranked as the 3rd fastest growing city in Riverside County and 5th fastest in California. With thousands of acres of available land strategically located along the “I-15 Corridor” of Southwest Riverside County between Los Angeles, Orange and San Diego counties, the City of Lake Elsinore is ideally positioned for continued growth and investment for many years to come. The population within a 15-mile trade area includes more than 500,000 with the annual retail trade potential of almost $2 billion. Coined the “Action Sports Capital of the World,” Lake Elsinore is home to Southern California’s largest, natural freshwater lake, world-class skydiving, championship minor league baseball, Southern California’s only high speed boating zone, a renowned motocross track and much more. In addition, the City welcomes thousands of visitors each year for several recreational and action events including Storm Baseball, the Lucas Oil AMA Regional and National Championships, NJBA Jet Boat Races, the Lake Elsinore Grand Prix, and Dream Extreme Fishing Tournament. See www.lake-elsinore.org
About Civic Partners
Civic Partners and its affiliates have been active in real estate development since the 1970’s, with several decades of combined specialized experience in partnering with public agencies. The company has capitalized on its development expertise and ability to work with various government agencies in creating significant real estate projects through public/private ventures. Civic Partners was founded by Steven P. Semingson in response to a growing demand for experienced firms capable of assisting public agencies in the development of economically viable projects. Civic Partners specializes in bringing together public and private interests to deliver what the community desires: high quality development that adds value to the community. See www.civicpartners.com
About KTGY Architecture + Planning
Celebrating 25 years, KTGY Architecture + Planning is an international award-winning full-service architecture and planning firm delivering innovation, artistry and attention to detail across multiple offices and studios, ensuring that clients and communities get the best the firm has to offer no matter the building type or location. KTGY’s architects and planners combine big picture opportunities, leading-edge sustainable practices and impeccable design standards to help create developments of enduring value. KTGY serves clients worldwide from offices located in Chicago, Denver, Irvine, Los Angeles, Oakland, Pune and Tysons. Call 888.456.5850 or visit www.ktgy.com, Facebook, Twitter, LinkedIn, Instagram, Vimeo, YouTube