Philip Otto – Building Connection: Infusing Experiential Design into Spaces
AIA KnowledgeNet
November 8, 2023
12:00 PM – 01:00 PM ET
Instructors:
Philip Otto, Executive Director, Design, KTGY
Lacy Maxwell, Executive Director, Lacy Maxwell Experiential
Graham Day, Partner & Chief Production Officer, Lacy Maxwell Experiential
Experiential design is uniquely human in nature. Designers and creators are challenged to bring a brand to life within a space, creating a meaningful connection through creativity and ingenuity, leaving a lasting impact. Join Lacy Maxwell, Founder and CEO of Lacy Maxwell Experiential, for a conversation about using humanity to inspire design. Hosted by the Retail and Entertainment Knowledge Community (REKC).
Learning objectives
- Understand how to transform a brand’s identity to a physical experience.
- Consider the human element in design, creating an emotional connection within the experience in a space for wide range of guests.
- Think differently about sustainability and incorporate a sense of place, spanning large and small elements.
- Use unique inspiration and varied source material to inspire unexpected design for clients and consumer.
