Philip Otto – Building Connection: Infusing Experiential Design into Spaces

AIA KnowledgeNet

November 8, 2023

12:00 PM – 01:00 PM ET

Philip Otto, Executive Director, Design, KTGY
Lacy Maxwell, Executive Director, Lacy Maxwell Experiential​
Graham Day, Partner & Chief Production Officer, Lacy Maxwell Experiential​

Experiential design is uniquely human in nature. Designers and creators are challenged to bring a brand to life within a space, creating a meaningful connection through creativity and ingenuity, leaving a lasting impact. Join Lacy Maxwell, Founder and CEO of Lacy Maxwell Experiential, for a conversation about using humanity to inspire design. ​Hosted by the Retail and Entertainment Knowledge Community (REKC).

Learning objectives

  • ​Understand how to transform a brand’s identity to a physical experience.​
  • Consider the human element in design, creating an emotional connection within the experience in a space for wide range of guests. ​
  • Think differently about sustainability and incorporate a sense of place, spanning large and small elements.
  • Use unique inspiration and varied source material to inspire unexpected design for clients and consumer.