Tricia Esser – Mini MBA: Mastering the Business of Architecture
AIA Conference on Architecture 2022
June 23, 2022
1:00 PM – 3:30 PM
McCormick Place
2301 S King Dr.
Chicago, IL 60616
Speakers:
Tricia Esser, Chief Executive Officer – KTGY
Griff Davenport, FAIA, Chief Executive Officer – DLR Group
How will architects create and manage sustainable and equitable firms during and after the COVID-19 pandemic? Join us to hear from the leaders of AIA’s Large Firm Roundtable as they share key principles to develop a roadmap to business success.
Together, we’ll explore the fundamentals of business planning, including key strategies towards resiliency of firm culture and hybrid practice models to achieve business goals.
LEARNING OBJECTIVES
- Understand the business climate of the future, visualize your firm’s future, and establish a plan to execute that vision.
- Implement key elements of a sustainable business plan, and create or refine a plan for your current or future firm.
- Analyze scenarios to sustainably grow or scale a practice, including hybrid practice models during and following the COVID-19 pandemic.
- Define key elements and methods to nourish resilient firm culture through equity, diversity, and inclusion—as well as environmental, social, and governance—to drive employee and business success.
