As national executive marketing director, Deborah (Deb) O’Connor is positioning KTGY as the premier national brand to the firm’s target segments. She develops go-to-market strategies that generate demand and engage the opportunity pipeline, achieving defined growth objectives. Mrs. O’Connor leads a team of talented marketers who are responsible for maintaining consistent brand expression throughout the customer journey, aligning visual and content storytelling, conceiving campaigns that engage target buyers, driving awareness and conversions to increase opportunity rates, and reporting on KPIs that matter.

Over the course of her career, Deb has taken traditional sales-support marketing organizations and transformed them into centers of revenue generation. She is skilled at developing people, influencing and inspiring others, and managing cross-functional teams that exceed their metrics.

With over 25 years of experience spanning various industries, including financial services, insurance and technology — Deb brings expertise in market research, digital transformation and data analytics that reduces customer acquisition costs and improves marketing impact.