The Charmant Hotel

La Crosse, WI

Weber Holdings

  • Interior Design
  • Hospitality
  • Hotel, Boutique, Renovation/Repositioning, Adaptive Reuse, Restaurant & Bar
  • Complete

When the opportunity to transform an historic chocolate factory into a boutique hotel arose, designers were passionate about breathing new life into such a beloved pillar of the community in this charming Midwestern town. Inspired by the building’s rich history and the prevailing French influence of the town, designers set out to create an experience where guests and locals would feel comfortable, inspired and a part of something special.

French-inspired black and white marble mosaic patterned floor at The Charmant Hotel’s entry is accentuated by design elements that celebrate the space in its original use. The front desk, designed as an abstract homage to an old-fashioned candy counter, utilizes classic marble, juxtaposed with forged metal. A display case showcasing chocolate treats sits adjacent to the desk. The bar is an extension of the lobby but takes on a more masculine feel with saddle colored leather, vintage wood floors, denim pillows, blackened hardware and industrial light fixtures. The dining room has a more feminine feel, with light draperies to soften the rustle of conversation. Still, the room honors the building’s sense of industry.

Under foot throughout, the original wood floors are meticulously refinished yet keep the stains, even the scent, of long-ago batches of chocolate and molasses. Guestrooms meant to feel residential are reflective of a European-inspired home. Every guest room is outfitted with curated pieces and personal touches. Vintage photographs and other memorabilia are used as art and the refurbished wood flooring is adorned by inlaid antiqued rugs.

Property Facts

50,000

Building Area (sq. ft.)

67

Number of Guestrooms (keys)

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