Yours Truly is designed as an inviting, eclectic place that becomes a social hub for the neighborhood as well as a destination for travelers. This concept emerged naturally out of the neighborhood’s bohemian reputation, and Yours Truly embraces its hangout vibes and residential warmth in maximal boho style. Our designers developed the name as both a valediction and promise, and that promise builds on an honest exchange with guests that results in genuine individual experiences.
When first sketching out the interior and brand direction for Yours Truly, the designers aimed to make it a “communal living room” as much as a hotel. First, we embraced the neighborhood’s counterculture with eclectic furniture, decor and style. Second, instead of concealing the building’s more uncompromising characteristics, the interior design team highlights them through thoughtfully juxtaposing plush eclecticism and bold concrete.
The building’s raw exterior flows through the different interior spaces in the form of concrete floors and columns, with soaring plaster walls and exposed ductwork. The designers layered furniture, fabrics and rugs, utilizing a mix of textiles, wool plaids, vintage velvets and broken leather to create an eclectic mix of colors, patterns and textures. Working in harmony, the brand collateral draws its colors and textures from the interior, including the same custom textiles. One part retro and one part clever, details like string ties, composition notebooks, and die-cut peek-throughs add a fun and engaging dimension to guest touch points.
Moodily lit guest corridors are a departure from the lobby’s atmosphere. Guestrooms decorated with mosaic ombre tiling, brass mirrors, inviting mohair lounge chairs, fringed pillows and hand-tufted rugs create a relaxed residential feel within this multi-layered expression. Brand collateral including a set of postcards for every guestroom and custom lapel pins for uniforms and guest-facing retail adds dimension to guest interactions with staff and the space. Custom closets, heathered felt wallcovering and oversized beds with wood and leather headboards complete the guest rooms. In its careful juxtaposition and richly layered details, Yours Truly creates memorable experiences that simply can’t be found elsewhere.
