Alan Scales – Finding Success with Today’s Buyers

CBIA | PCBC - re:think

June 20, 2024

1:00-3:00 p.m. PT

Anaheim Convention Center
800 W Katella Ave.
Anaheim, CA 92802

Alan Scales, Principal, KTGY
Peter Dennehy, Senior Vice President, John Burns Research & Consulting
Ian Schnack, National Director of Product Design, Meritage Homes
Katie Yost, Associate / Senior Designer, Bassenian Lagoni Architects

Successful homes and communities are delivering on buyers’ needs and desires for health, safety, mobility, attainability, convenience, lifestyle, and a sense of place and identity. Easier said than done, of course. This session will dive into the challenges and solutions of supporting today’s buyers, with specific focus on elements of design, technology, sustainable materials, and building techniques that are making it achievable.