Alan Scales – Winning Product Strategies in BTR

February 4, 2025

Zonda Build-to-Rent Conference

  • Architecture
  • Irvine‚ CA

1:15-2:15 p.m. CT

Loews Arlington Hotel

888 Nolan Ryan Expy
Arlington, TX 76011

Speakers

Alan Scales, Principal, KTGY
Mark Meyer, Director of Planning + Innovation, Hillwood Communities
Chelsea Richardson, Principal + Vice President, Jeffrey Demure + Associates
Mollie Carmichael, Principal, Zonda Advisory (Moderator)

With affordability challenges and growing demand for flexible living, BTR is poised for continued success, offering diverse product types to meet the needs of first-time renters, relocators, and those seeking a maintenance-free lifestyle. This session explores the evolution of BTR from its original focus on single-family detached homes to offering a wider variety of higher-density options like townhomes and horizontal apartments.

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