12:45 p.m.
JW Marriott Phoenix Desert Ridge Resort & Spa
5350 E Marriott Dr, Phoenix, AZ 85054
As retail shifts from a purely transactional model to one centered around connection, community, and lifestyle, third places (spaces that are neither home nor work) are making a powerful comeback. This panel explores how retail centers can adapt to meet the demand for experiential, social, and flexible environments, drawing on successful models from climbing gyms and coworking cafés to wellness lounges and creative studios.
