Tricia Esser – Mini MBA: Mastering the Business of Architecture
AIA Conference on Architecture 2023
June 10, 2023
10:00 AM – 12:30 PM PDT
747 Howard St.
San Francisco, CA 94103
Tricia Esser, CEO – KTGY
Brian Staton, Assoc. AIA, President/CEO – HMC Architects
Stephen Held, VP / CIO – LEO A DALY
Kenneth Lewis, AIA, Managing Partner – Skidmore, Owings & Merrill LLP
How will architects create and manage a sustainable, profitable, and equitable firm for future resilience? Leaders from AIA’s Large Firm Roundtable and the AIA Young Architects Forum will share key principles to develop a road map to business success. This interactive practicum will center around business best practices and focus on developing soft skills for business leadership, managing staff and workloads in unpredictable times, and using technology and artificial intelligence for practice efficiency.
- Identify soft skills necessary to achieve leadership roles and create a plan to utilize those skills towards the potential of firm ownership.
- Visualize marketing strategies for business prosperity and create a plan to execute that vision.
- Identify and respond to key elements in managing workload and staff in unpredictable times.
- Utilize artificial intelligence and technology for practice efficiency, productivity, and profitability.