Branded Environments

Supported by research and rooted in context, our specialty is making  environments speak to people’s innate desires. Environments where storytelling meets sensory engagement—where visitors don’t simply see the brand but are enveloped by it.

Our strategy uncovers stories and brings them to life

All environments begin with a good story. Whether that story is told intentionally or incidentally is a matter of design. Good design builds audiences who aspire to inhabit the brand; it defines and curates a distinct journey for everyone who experiences the space. Our expertise sets a new bar for brands, manifesting their stories in dimensional, thoughtful and artful experiences. Experiences that turn abstract ideas into a reality teaming with life, ensuring that the audience leaves with a deep understanding of, and affinity for, the brand’s unique character.

Basan Detroit

Detroit Foundation Hotel

Revel Steakhouse

Kindling Downtown Cookout & Cocktails

Branding Process

Survey & Research

A Review of Facts and Uncovering the Opportunities

 

Strategy & Positioning

Developing the Brand Position

Brand Concept & Ideation

A Creation of Brand Architecture

Brand Identity

Design of the Brand Identity and Visualization

Experiential Design

Dimensionalizing the Brand within the Environment

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