|Detroit Foundation Hotel||Aparium Hotel Group|
|Rosina at the Palazzo||Las Vegas Sands Corporation|
|The Apparatus Room at Detroit Foundation Hotel|
|Yours Truly DC||Bookfield Property Group|
With a focus on design as strategy, our branding specialists are committed to giving a unique voice to every brand. Our forte lies in our ability to position a project – determining where it sits in the world and how it will be perceived. Our team of interdisciplinary thinkers, artists and graphic designers place high importance on collaborating with our partners to understand their vision and pride themselves on their comprehensive approach. Using a variety of metrics, we uncover and establish each project’s unique attributes to tell its distinctive story and determine its positioning within the marketplace, the brand space, and the world at large. From naming, logo and branding guidelines to collateral design, packaging, signage and web direction, our team develops the touch points that lead to an artfully distinctive and holistic brand design experience.